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As a designer at Laird + Partners, I worked alongside a creative director and an art director on the conception, design, and execution of this Tommy Hilfiger campaign. For the Tommy x Gigi women’s campaign, I selected the final photographs and designed the layouts for print, digital, POS, and out of home advertising. The theme of the campaign was “Drive” so the designs needed to evoke the thrill of the racetrack and the sportiness of the collection.
In addition, I conceptualized and designed magazine layouts for the men’s campaign which announced Tommy Hilfiger’s partnership with Mercedes Benz. Since this campaign did not feature any clothes from the collection, the challenge was creating a design system which evoked the Tommy Hilfiger brand in a fresh and recognizable way in concert with Mercedes Benz racing.